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Antony Morato Tops
The brand was founded in 2007 and was a culmination of 30 years of fashion experience. The professional approach gained with years of working with the most important names of Made in Italy assisted in all the steps of the brands production.
Antony Morato, the birthchild of brothers Raffaele, Giovanni and Tania Caldarelli stays true to it's own principles and style and doesn't follow general trends. They aim to offer a new generation of consumers a brand with the level of knowledge of a true Italian heritage brand while hopefully ushering in a new “low-luxury era”, in which there is an affordable pricetag on the finest quality garments. In the words of co-founder Raffaele Caldarelli; “Once, if you bought an expensive item, you felt satisfied. Nowadays it looks like the opposite. We give the consumer a chance to start buying again: in some sense, we feed a social revenge”.
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Antony Morato's position as a contemporary icon is gained by producing solid collections with varied references and influences, taking strength from a solid commercial and communication structure. At the heart of the brand is the drive and ambition to become a key world icon in the world of fashion while the product remains true to their local heritage. The customer is key to the company and is highly valued, considered in every stage of the production of the clothing as well well as the affordable price tags. They have a primary target of males aged 18 to 35 but the brands versitilty means that the appeal of the range can be much greater.
The creative team at Antony Morato take a diverse group of references and influences to create the unique apparel. They use the finest fabrics and a meticulous production method paying close attention to the details. This way Antony Morato stays true to its loyal fan base as well as attracts new style seeking consumers to the brand by offering quality and varied collections ranging from Urban Chic to high quality denim. The production process is situated mainly in China and in their own Italy (90% of the production is based in China in a facility where Antony Morato holds a participation quote). The remaining 10% is made either inItaly or in Turkey. Their shoes and Leathers are 100% Made in Italy.
The company is growing season after season as demand and sales of their quality clothing continue increase. This popularity is no small part down to the affordable price range of the products in addition to the quality of the garments. Antony Morato can now be found in 55 countries across the world.