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Ben Sherman Modern Classic Knitwear
Back in 1963, having been inspired by polo players of the time who used to wear button-downs to keep their collars in place while they were riding, Ben Sherman returned from America with the idea of making a button-down shirt. This practical, stylish feature was quickly adopted by a set of style leaders in England.
Ben Sherman Modern Classics is a celebration of the Ben Sherman brand's last 47 years of innovation and classic shirt design. In Ben Sherman Modern Classics, the brand reflects on the simple style and designs that have become a mainstay of the British wardrobe. The Ben Sherman Modern Classics clothing range takes inspiration from traditional styles, reworking them with contemporary ideas and modern construction.
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For Spring / Summer 2011, Ben Sherman Modern Classics has created a collection that draws inspiration from Aviation and the clothing worn by early World War II crewmen. They take traditional styles synonymous with the brand such as the brand's signature detailing through button-downs on collars, traditional tailoring details and tabbed pockets then rework them with contemporary detailing in modern fabrications. These garments have been designed to function and are crafted from premium fabrics that include British Millerain, fine Japanese Selvedge twills, chambrays and cotton Oxford.
In Modern Classics Ben Sherman has applied its near 50 years of shirt making expertise to bring you a collection of classic pieces, all given a subtle modern twist.