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Evisu Straight Jeans


Evisu Hyakucho Washed Jean
Evisu Hyakucho Washed Jean
£119.95  £ 59.98
Back in 1988, Hidehiko Yamane, a tailor, jeans enthusiast and avid denim collector from Japan was insipred to produce his own brand of premium denim after finding a rare pair of vintage jeans. He then set out to replicate the American classic 1944-style jean with an almost obsessive attention to detail and strongly influenced by 1950's Americana. Yamane used his experience in the vintage clothing import business and poured it into his love of denim and began collecting the elements required to produce the vintage inspired jeans he wanted to create. This involved gathering machinery that had not been produced for over 40 years. The initial production allowed just 14 pairs to be made a day but each one had a hand-painted seagull, now a signature of the brand, put on by Yamane himself. The name Evisu is derived from the Japanese god of fisherman, luck and workingmen(Ebisu). He is one of the Seven Gods of Fortune and is usually portrayed with a fish and a fishing rod. This symbol also remains on Evisu clothing to this day.

Although Evisu was originally more a labour of love than a venture for commercial purposes, Evisu jeans captured the imagination of the detail-obsessed Japanese fashion public, starting a renewed interest in vintage denim, which has now spread worldwide. Evisu pioneers many unique approaches to denim. They have styles and washes which are interesting and unique in their quest for innovation and indivuduality in the denim market.read more