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Sons of Heroes T-Shirts
Sons of Heroes were formed to offer the consumer an alternative to the current crop of imported fashion brands. Sons of Heroes represent the new face of the modern man bringing a positive, confident attitude to contemporary menswear and are unwavering in their pursuit of style.
The biggest influences on Sons of Heroes are the life experiences of the founder. Design is very organic and they draw on inspirations from within. One of the most inspirational places to them is Japan; a hotbed for anything creative and visual.
It would be impossible for music not to influence the Sons of Heroes look; music has been a creative instrument that has played a massive part in British history. Music like fashion has the ability to reach out and inspire many people. Britain especially has a strong history of fashion and music intertwining; both influencing each other and in many cases becoming one encompassing movement. Although these movements will not necessarily be the main source of inspiration for the season, elements of this can always be subtly found within the Sons of Heroes look.
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Paying respect to the future icons of the 21st Century, Sons of Heroes has a blueprint that honours Britain’s heroic past and the powerful and influential people who played a part in it.
With a collaborative history of over 10 years, the Sons of Heroes duo have collectively pooled their expertise, having worked side by side at the creative helm of some of the UK’s most successful and iconic fashion labels and brands.
For Spring Summer 2011 Sons of Heroes premier collection combines the use of strong, bold prints with subtle military detailing and precision tailoring. For example, SS11 paid tribute to the working class hero in which music has a major influence as do the working class in music. Graphics take inspiration from childhood memories and evolution whilst the clothing draws further inspiration from military details.