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We Are Replay T-Shirts


Replay was founded by the late Italian fashion entrepreneur Claudio Buziol in the early 1980’s. Born in Treviso in 1957 to a tailor and a clothes retailer, Buziol had an interest in fashion from an early age and had a keen eye for design. The name of the brand is derived from the 1978 World Cup which was the first to use television replays. Inspired with a fitting name he launched his own brand soon after reinventing fifties Americana with unique styles and materials.

We Are Replay were founded in the Spring/Summer of 2004 with the aim of capturing the roots and heritage of the Replay brand. Their collections repeatedly emphasise the essence of the original concept. The idea of the label is to produce a range high in quality and look which is unpredictable and inspirational. We Are Replay has a high focus on attention to detail, each item has a meticulous production with special care taken to design the pieces, choose the materials and develop and implement exclusive treatments. Special attention is given to the denim in the range with the innovation and fabric treatment of their denim of the most importance, constantly pioneering new and unique washes. read more