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Dockers


Dockers® is a brand created by Levi Strauss & Co.who introduced the Dockers® brand in 1986. Dockers® became a leading brand of business casual clothing for men led by Bob Siegel. In 1993 the Dockers® brand was introduced into Europe under Joe Middleton.

The Dockers® campaign tagline, "Wear The Pants," was marketed as a call to masculinity for men. Along with a new campaign message, the Dockers® brand has since revitalized their product line as well, featuring several new styles aimed at a younger, status-seeker consumer. The Dockers® brand has also partnered with Habitat for Humanity as a charitable cause. read more