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Fashion/Urban

British Heritage

In 1988 Hidehiko Yamane, renowned as a tailor, created a connoisseur’s cult product. His famous and striking sweeping seagull logo is featured on each piece created. Each article of Evisu clothing is arresting due to the meticulous attention to detail. Evisu jeans feature a number of details that make them unique; the most noted being the gull logo design which usually appears on the rear pockets of the jeans.

On certain styles, this logo is hand painted, as it was when Yamane originally started the company. He used reconditioned machines and blended traditional craftsmanship into production of vintage jeans. On other designs, it is embroidered. The only denim used is Japanese indigo denim.

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