The Replay brand was founded by Claudio Buziol in 1978. Fashion Box S.p.A was set up 3 years later and is one of the leading denim companies worldwide. Based in Asolo (Treviso) it trades under the well known brands Replay, Replay & Sons, We Are Replay, Red Seal and White Seal. The company’s overall mission is and always has been to excel in quality and Italian design while bringing its own innovative style.

Recently launched in 2010 the Red Seal and White Seal brands both represent a premium line with tailored influences expressing extensive and advanced product research.

Red Seal showcases the appeal of modern indigo, offering vintage style clothing taking classic influences and reinterpreting them in a contemporary fashion. They skilfully utilise the finest Japanese selvedge denim and partner it with tailored tops using top Italian fabrics. Red Seal uses the strong, clean lines and consistency of Japanese denim throughout their quality range.